Media and advertising agency facilitates uninterrupted video streaming
Although streaming is becoming increasingly common, much of Germany still lacks the necessary infrastructure for stable connections — even in some large companies. If you rely on existing, unstable WLAN connections to transmit soccer matches, events or news, this can quickly lead to interruptions or failures.
Mainz-based media and advertising agency ADstore filmproduction rhein-main previously relied on LTE bonding and the use of KA-SAT for its streaming services, but the connections were often unreliable. The agency sought a secure alternative to enable uninterrupted and high-performance live broadcasts.
Author: Samira Liebscher, freelance journalist
ADstore / filmproduction rhein-main
- LIVE production, recording, streaming and SNG via satellite and IP
- Complete shoot including complete technology
- Postproduction, editing, sound, animation, 3D and green screen
- Shooting schedule, location scouting and processing
- Casting, testimonials and extras
- Follow-up consulting in marketing, placement of commercials, PR and sales
Solution sought for interference-free live streaming
Uninterrupted data transmission is often crucial to ensure that the video signal reaches the viewer in high quality and without interference. The agency's managers searched for a future-proof solution to meet these requirements.
It was important that the solution also enabled transmission via their mobile streaming studio. While searching for a suitable service provider, ADstore / filmproduction rhein-main came across the distributor, Vitel.
"We then found the products of the manufacturer Peplink on the website of a European distributor and were referred to certified integration partner Inter Data Systems GmbH by Mr. Yilmaz, the managing director of Vitel GmbH. IDS GmbH is located near us, so we already had good geographic conditions in place for quick project completion," says Greg Kwiatkowski, Marketing Communications Manager at ADstore / filmproduction rhein-main.
"Vitel put us in touch with IDS, and after a one-hour conversation, it quickly became clear that they had an optimal solution for our requirements in the form of the Peplink MAX HD4 MBX router. We were particularly impressed by the difference in quality compared to other common solutions and, above all, the flexibility of use."
Bundled bandwidth for uninterrupted connections — on site and on the move
After a three-hour briefing by Dr. Christoph Franke, Managing Director of IDS GmbH and Peplink-certified technician Greg Kwiatkowski could set up and control the Peplink router on site autonomously. The MAX HD4 MBX features two LTE antennas, three WAN ports and eight additional ports for free selection.
Another important advantage for uninterrupted live streaming from ADstore / filmproduction rhein-main is Peplink's SpeedFusion™ technology. Due to this, the device can bundle the bandwidth from DSL, MPLS, 3G and 4G LTE from up to four mobile connections into one high-speed SD-WAN connection.
Suppose there is a fault in one of the connections during everyday use. In that case, it is detected by the system, which then redirects the data traffic at packet level directly to an alternative connection. This makes it possible to stream video and transfer large files quickly, even in remote areas with limited Internet access.
In addition, a virtual machine, FusionHub, was made available to the agency. This can be used to create SpeedFusion™ connections between cloud servers and physical Peplink devices. Via this virtual machine, data transmitted via streams is secured against hackers or other cyber threats. This software supports a fail-safe connection and bandwidth bonding, contributing to high bandwidth performance and absolute reliability of the stream.
Mobile streaming studio always on air
A stable and powerful Internet connection is crucial for uninterrupted streaming. Live streams that require recording present enormous challenges for those responsible.
"The Peplink router opened the door for us to host our first successful promotional event with reliable video streaming. The router's eight additional ports, handy size and reliability also mean we're always able to offer our streaming service on the go," says Greg Kwiatkowski.
When on tour with a mobile studio, Greg simply attaches the Pepwave antenna to his minivan, ensuring an uninterrupted high-bandwidth connection at all times while on the road.
"So far, we haven't had a single outage thanks to the new router solution. We also use it in part for secure (standalone) lines as part of virtual events or even in the office when secure lines are needed, as we have not yet had a connection there despite fiber optic cables in front of the house," says Greg Kwiatkowski.
ADstore / filmproduction rhein-main currently uses 20% of the bandwidth that the solution can enable. Thus, the foundation has already been laid should the company's streaming service be further expanded.